World Wide Entertainment Production and Sales Pty Ltd announced that the company has been renamed Switch International, as part of its rebranding strategy. This follows the recent announcement by Global Agency to acquire the brand rights to World Wide Entertainment.

Founder Bill Farrow said that his company would trade under the new name Switch International from September 15, offering the same client service to its existing clients, which has become a hallmark of the company.

Izzet Pinto of Global Agency, purchaser of the World Wide Entertainment brand, added: “As Global Agency, we are proud to have recently acquired the brand of World Wide Entertainment for our new venture – finished factual programming. World Wide Entertainment established itself as one of the most successful independent factual distributors and we are looking forward to continuing the success with a new catalogue.”

With this rebrand, Switch International will be a significant global operator, distributing Switch International Catalogue, Switch International Productions, Switch International Affiliated Producer Content and Switch International Affiliated Distributors Content.