Paris – Warner Bros. Television Group’s President Bruce Rosenblum will join PricewaterhouseCoopers (PwC) at MIPCOM 2012 to discuss the future of media, entertainment and broadcasting.

Following the much-anticipated PwC Global Entertainment & Media Outlook industry report presentation at MIPCOM on Monday, 8 October, PwC’s Marcel Fenez, Global Leader Entertainment & Media, will conduct a keynote interview with Rosenblum on the stage of the Palais des Festival’s Grand Auditorium.

As President of the Warner Bros. Television Group, Rosenblum oversees the entire Warner Bros. portfolio of TV businesses, including worldwide production (network, cable, syndication and animation), traditional and digital distribution, and broadcasting. At MIPCOM, he will discuss the rapid changes in the television business from a global perspective and the need for new business models to adapt to new consumption habits and the on-demand and portability looked for by viewers.

Also the Chairman and CEO of the Academy of Television Arts & Sciences, Rosenblum will outline his vision of the television industry, in line with his mandate to educate and inspire the industry to adapt to new forms of distribution.