Laren/Rotterdam – Talpa Holding N.V. is acquiring a substantial interest in games company Identity Games. A number of plans are already in development.
Identity Games will work intensively with Talpa departments such as Content and Digital. The company will be looking at all Talpa formats to see which they can use to produce games products.
“Formats such as The Voice, I Love My Country and Battle Of The Sexes are clearly fantastic family show formulas that can be used as a basis for games and other related products,” says Erik Spindler, Managing Director of Identity Games.
Talpa’s interest in Identity Games was sparked by the development of The GameChanger, the electronic board game for the iPad available in stores from October.
“With The GameChanger, Identity Games is taking playing with and on tablet computers to the next level,” says Talpa CEO Pim Schmitz. “The integration of television, games and apps is moving rapidly. Tablets and smart phones are the second screen and, as producers, we want to make the best possible use of the potential they offer.”