Hong Kong – International TV network Fashion One today announced it is stepping into 24-hours McDonald’s restaurants, after striking a partnership with Hot Media to access its exclusive digital channel.

In the agreement, two 60-second videos run across the McDonald’s channel 4 times per hour, featuring exclusive fashion, entertainment and lifestyle content from Fashion One. This will be available across 85 McDonald’s restaurants, where consumers can enjoy content from photography, street style and beauty tips, to designer retrospectives and the latest celebrity trends.

Fashion One CEO Ashley Jordan said, “We are delighted on the collaboration with Hot Media and look forward to showcase fashion in all aspect of life for McDonald’s customers. In addition to the increasing amount of production and activities in the local market, Fashion One will continue our aggressive push into Hong Kong.”

Andy Ann, a founder and director of Hot Media also expressed his excitement in regards to this new content partnership. “Fashion and entertainment has always been key elements for MuteHD, our digital out-of-home network in Hong Kong’s 24-hour McDonald’s. So a partnership with Fashion One just makes sense. Over 70% of our viewers are between the ages of 18-35 years old. Fashion One’s lifestyle content is a perfect fit.”