Los Gatos, California – Netflix, Inc. has announced the availability of “Just for Kids” on Xbox 360, further expanding the availability of the section popular with kids and their parents.

Netflix “Just for Kids” makes it easier for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies. According to the company, since introducing the section in August 2011, members have watched more than two billion hours of kids’ titles.

Now kids can click and instantly watch their favorite characters, including many who they will instantly recognise from their favorite shows and movies.

In addition to the character-based selection, “Just for Kids” displays rows of TV shows and movies organised by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. Unique Netflix technology provides each member with a personalised “Just for Kids” experience based on taste and favourites.