Shanghai – Microsoft and PPTV, China’s leading Internet TV service provider, have signed a strategic partnership memorandum to launch PPTV Asia TV Networks (ATN) platform on Windows Azure.

This one-stop Internet TV service platform will offer content and service providers a new scale of business opportunities. This is also Microsoft’s first cloud-based collaboration with a local Chinese new media company.

According to the memorandum, PPTV will adopt Windows Azure as the core infrastructure platform for PPTV ATN. PPTV ATN will provide a cloud-based Internet TV solution to satisfy the growing global internet TV demand. PPTV will also continue to explore the collaboration opportunities with Microsoft on online TV, media service platform and Content Delivery Network (CDN) for its next generation domestic market needs.

The collaboration between PPTV and Microsoft will help domestic OOT industry realise new business models overseas, integrate resources of content, service and technologies, as well as become a local showcase of online TV subscription platform.