Paris – Robert Kyncl, Global Head of Content at Google/YouTube, will deliver a Media Mastermind keynote address on the future of media, entertainment and video content at MIPCOM on October 8.

Robert Kyncl’s keynote is part of MIPCOM’s Media Mastermind keynote series, focusing on a new breed of original content creators and financiers all working together in different ways to create and distribute great content. These “original creators” will unveil their content strategies at MIPCOM.

More people than ever are watching existing or web original content online, over 800 million people watch over 4 billion hours a month on YouTube alone. YouTube’s channel focus galvanised the creative and advertising community, and has brought together major global brands and online video sensations that together are catalysing the creation of new original content.

Kyncl’s keynote will explore this growing world of online content by covering how such content pushes traditional boundaries, how it provides big brands and content creators alike the creative freedom and instant feedback loop to experiment with formats and explore niche content, and how the content and ad formats are bringing in new advertisers.