New Delhi, India – Netherland-based Exset has announced the launch of its India initiative for the country’s television cable industry called ‘The India Page’.

The announcement was made at the “Digitisation is Monetisation” conference held for cable operators. Rahul Nehra, Global Head Sales & Chief Marketing Officer, Exset, introduced various models which could be adopted by cable operators during the digitisation process across Metro Cities during the first phase of the cable digitisation.

Currently, cable operators across India are dependent on monthly subscription fees for their revenue, which will change once the process of digitisation starts in India.