ESPN, Inc. has announced the full launch of its multi-platform, multi-language and multi-country global football brand, ESPNFC.

Initially launched as a preview in April for Euro 2012, ESPNFC debuted ahead of the start of the Barclays Premier League and the start of other top European football leagues in the coming weeks. ESPNFC covers all major leagues and competitions worldwide, and extends to both TV and mobile as well.

ESPNFC made its full debut online and on mobile and appears on TV for the first time. ESPNFC succeeds ESPNsoccernet as the sports media company’s global football brand, bringing together all of ESPN’s global football coverage and housing them under a single multimedia brand. On mobile, a new ESPNFC app giving fans access to its content wherever they are, is available on Apple, Windows Phone and Android handsets.

On TV, its global multi-platform football debate and discussion show ESPNsoccernet PressPass becomes ESPNFC PressPass. The football discussion show that looks daily at the game with a global perspective, features panellists and contributors from around the world of football – including Shaka Hislop, Robbie Mustoe, Steve Nicol, Frank LeBoeuf and Jorge Ramos.