Zodiak Rights, the international division of Zodiak Media, has announced that a number of major international broadcasters will feature the exclusive documentary Usain Bolt: The Fastest Man Alive, as part of their Olympic Games programming.
The 60-minute film, produced by Elephant Doc and Leiblang Productions for France 2, has been sold to a number of territories including: Australia (SBS); Japan (NHK); South Korea (CJ E&M); as well as several airline companies in Qatar and UK.
The hour-long portrait of Bolt recently aired on BBC One in the UK. Broadcast on July 16 during primetime, the documentary garnered an average 2.2 million viewers, a 26 percent increase against the slot average over the previous two weeks. According to Zodiak, the film also placed SBS (Australia) on top of the night slot in terms of audience ratings.
Usain Bolt: the Fastest Man Alive is an exclusive behind-the-scenes look at the Jamaican champion as he prepares to make history at the 2012 Olympic Games. Director Gaël Leiblang filmed Bolt up close and personal over 12 months as he prepares for the biggest race of his life.