Hulu has announced that they have entered a multi-year agreement with HBO, bringing Japanese entertainment fans some of the most compelling American TV programming ever produced. The content library in Japan continues to grow as Hulu brings in select HBO shows including Sex And The City, The Sopranos, Entourage and Band of Brothers.

The amount of content that Hulu has made available to subscribers has increased by more than 300% since the launch of the service with more than 800 films and nearly 6,900 TV show episodes from 24 content providers. Additionally, Hulu has invested heavily in creating original subtitles for TV shows that have never before been available in Japan such as Sons of Anarchy, The Office and It’s Always Sunny In Philadelphia.

In the first quarter of 2012, Hulu has launched a partnership with local broadcaster TV Tokyo, bringing Hulu subscribers popular TV shows including Moteki, Suzuki SenseiYuja Yoshihiko to Maou no Shiro and Saijo no Meii as well as catch-up access to popular anime series such as Inazuma 11 and Danball Senki.

In the second quarter of 2012, Hulu also launched its first national brand advertising campaign in Japan which included a TV commercial, online and out-of-home marketing. The TV commercial titled The Story Goes On, shows how Hulu connects rich stories with the people who love them.

The company has also expanded the number of Hulu-enabled, Internet-connected devices with more than 29 million Hulu-enabled devices in the market today.  Since September 2011, Hulu has launched many internet connected devices including Sony TVs, Sony PlayStation 3 and Microsoft Xbox 360 and will continue to do so starting with Nintendo Wii which will be arriving in Japan soon and they are expecting aggressive expansion on more devices through the rest of the year.