Beijing – Youku Inc., China’s leading internet television company, has entered into a multiple-year agreement with NBCUniversal International Television Distribution for the video-on-demand rights to a broad collection of current, library and upcoming NBCUniversal feature films. The films, including Schindler’s List, The Mummy, Jurassic Park and Apollo 13, will be available for on-demand viewing through Youku Premium in China.
In addition to a yearly rotating selection of more than 100 titles from NBCUniversal’s catalogue, including such Oscar winners and critical favorites as Trainspotting, Being John Malkovich and The Big Lebowski, the new agreement also covers upcoming NBCUniversal releases. These will include Contraband, Safe House, The Lorax, and summer tentpole releases Battleship and Snow White & The Huntsman. The new films will appear on Youku’s platform after their China theatrical releases.
Youku has also signed deals to license content from a number of other major international studios including Disney, Paramount, Dreamworks, Warner Bros and 20th Century Fox.