Armoza Formats will be hosting the second annual Formagination pitch competition during Israel’s Marketing, Advertising and Digital Music (MAD) Conference on July 11.

TV executives from around the world, together with Israel’s industry leaders, will hear pitches from six of Israel’s leading format creators and producers in a live pitch. A prize of US$25,000 will be given to the winner of the pitch to further develop and produce a pilot based on the format concept. The winner will also be sponsored by the EMC to attend a series in the master class.

Avi Armoza, CEO of Armoza Formats said, “We’re proud to place a spotlight on Israeli creative talent with the Formagination pitch competition. Six of the most original voices working in TV development today will be pitching to an accomplished international jury, and we’re excited to see the outcome and hopefully find the next big hit format.”