ABS-CBN’s primetime drama series Walang Hanggan (The Eternal) hits a record-high 44% audience share or a 44.5% TV ratings last June 25 across urban and rural areas in the Philippines, according to audience research group Kantar Media.

Walang Hanggan, which is now on its extended season, features a tale of three generations of characters caught in the intricate web of love, revenge, sacrifice, and deception. It highlights ABS-CBN’s creative excellence in producing content that answers the needs and aspirations of Filipino audiences.

The show features a powerhouse cast led by some of the country’s most popular and award-winning actors and actresses from different decades, including Coco Martin, Julia Montes, Richard Gomez, Dawn Zulueta, Susan Roces, Helen Gamboa, Rita Avila, Eddie Gutierrez and Joel Torre.