According to Kantar Media’s new data, ABS-CBN Corporation, the country’s largest multimedia conglomerate, dominated TV viewing in the Philippines in June and pulled away from its rival GMA nationwide.

Kantar Media, one of the country’s leading TV audience measurement providers, now has total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) adding to its existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes. Kantar Media’s audience panel now covers and represents 100 percent of the total Philippine TV viewing population.

Data from the research agency’s combined urban and rural TV audience measurement survey showed that ABS-CBN’s average national audience share hit 42% on total day or a ten-point lead versus GMA with 32%. ABS-CBN strengthened its performance, especially in the last week of June, where it obtained an average audience share of 43% from June 24-30 against GMA’s 31%.

During primetime (6PM to 12MN) in June, ABS-CBN hit 51% audience share, almost twice GMA’s audience share of 27%.

This dominance was mainly driven by ABS-CBN’s primetime offerings that continue to gain significant increase as more and more viewers watch them on weekday nights.

According to ABS-CBN, Walang Hanggan remains the most-watched programme in the country with an average TV rating of 41.8%. The Coco Martin-starrer led the 12 ABS-CBN shows in the top 15 programmes. Princess and I came in at second place with a national TV rating of 38.6% followed by the number one weekend program Maalaala Mo Kaya at third place with 35.9%. TV Patrol, on the other hand, remains the leading newscast in the country scoring a national TV rating of 31.8% versus rival 24 Oras with 17.6%.