Miami – Telemundo International has promoted Karen Barroeta to the newly created role of Senior Vice President, International Cable Operations.  

Reporting to Marcos Santana, President, Telemundo International, Barroeta will lead the operation of the Telemundo-branded cable channel in Mexico and Latin America, as well as its future distribution around the world. She will design, develop and manage the positioning strategies of the channel, as well as oversee the distribution, advertising sales, marketing, promotions, news, programming and operations for the channel.

In her previous role as senior vice president for the Marketing Creative division, Barroeta oversaw the creative services teams and was responsible for developing the positioning for all programme-specific and Telemundo-brand advertising and promotion.