New York – Nielsen, a leading provider of information and insights into what consumers watch and buy, has announced the availability of Nielsen TV Brand Effect in Europe and Asia. The solution allows advertisers to monitor consumer response in real time by delivering metrics on a TV ad’s breakthrough, or resonance, enabling in-flight or post-campaign optimisation.  Nielsen TV Brand Effect is available now in China and Germany, with additional market launches slated for later in 2012.               

The international expansion of Nielsen TV Brand Effect provides advertisers an additional line of sight into the market-by-market performance of their creative units and placements by delivering consistent metrics in each marketplace. 

It surveys viewers who have seen a TV advertisement in order to truly measure recollection, with attitudinal metrics that include general recall, brand recall, message recall, likeability and purchase intent as well as custom metrics.  Performance summaries monitor performance over the duration of the campaign and enable advertisers to adjust their campaign to best optimise their investment and make strategic planning decisions.