Singapore – NDS has announced that they will be providing Astro with an advanced user interface, supporting the launch of an enhanced video on demand (VOD) service as part of the Astro B.yond platform.

As there is demand for VOD service and increasing penetration of broadband in Malaysia, Astro has chosen to upgrade their VOD service to enable advanced functionality, including the ability to purchase previously broadcast programmes, whole series, or access subscription-based VOD services through a more advanced and user-friendly user interface.

Sue Taylor, SVP and GM Asia Pacific, NDS said: “The Astro platform is one of the most advanced in Asia and this development will enhance their on-demand offering to support increased ARPU from subscribers.” Also, as part of the service enhancement, NDS has provided Astro with end-to-end systems integration as well.