London – HTV7 will be broadcasting the Vietnamese version of Minute to Win It, the global sensation with more than 41 versions of the format produced around the world and sales to 51 countries. Minute to Win It Vietnam (MỘT PHÚT ĐỂ CHIẾN THẮNG) is produced by Cattiensa Company for HTV7, which commissioned 52 episodes.

Minute to Win It, originally developed by Friday TV (part of the Shine Group) and launched on NBC in 2010, sees competitors facing up to 10 challenges involving everyday items that escalate in difficulty and prize money. The show has been a success across six continents, with recently launched versions in Armenia and West Africa and a number of local productions going into their second and third series in multiple territories. Minute to Win It Vietnam is the format’s fourth Asian version, after successful local productions in Malaysia, India and South Korea.