London – FremantleMedia has opened a new regional office in Chennai to focus on creating content for India’s large non-Hindi speaking markets. This is FremantleMedia Asia’s second office in the country, and will join the existing Mumbai operations to further the company’s on-ground production business and provide entertainment to an even wider audience in India.

Ian Hogg, CEO, FremantleMedia Asia Pacific, said: “India is the second most populous country in the world and this expansion will allow us to access new markets, work with new broadcasters and reach a greater audience. We’re looking forward to the opportunity to create inspiring new and innovative programming for even more viewers in this diverse and dynamic part of the world.”

Paul O’Hanlon, Managing Director of FremantleMedia Asia, commented: “FremantleMedia Asia has produced a number of prime time formats in India in recent years, including Indian Idol, India’s Got Talent and X Factor India. The new Chennai office will target and forge proactive partnerships with top broadcasters, enabling us to effectively roll out popular television shows for the non-Hindi speaking population.”