Hong Kong – To boost its effectiveness as an advocate of multichannel TV advertising, the Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the appointment of Jenny Setnicker as Head, Advertising Development. Based in Singapore, Setnicker will be responsible for promoting the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms.

In addition, she will put forward the best interests of the CASBAA Advertising members: A+E Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

An industry veteran, Setnicker brings more than 15 years of media industry experience to CASBAA, including eight years at CNBC Asia handling advertising sales and client content solutions.