BBC Worldwide has announced a reorganisation that will further increase its focus on international markets, enabling it to capture future growth opportunities around the world. At the same time, BBC Worldwide will be creating new global roles to establish strong direction and consistency around content, editorial, brands, sales and digital.

The increased focus on geographic markets will be balanced by strong global functions with a remit across all BBC Worldwide geographies and a close connection into BBC Worldwide’s parent, the BBC.  These will be managed by three newly created areas of accountability across sales, brands and content globally with the Chief Sales Officer responsible for global B2B customer relationships and fulfillment, Chief Brands Officer for commercialization and an area of accountability created as well to drive the creative and commercial vision for BBC Worldwide’s content strategy. Adding on, the Chief Digital officer will take charge of the Consumer Digital group.

The seven regions, namely North America; UK; Australia/New Zealand; Western Europe; Asia; Latin America; CEEMEA (Central & Eastern Europe; Middle East and Africa), will report to the four presidents above who will report to BBC Worldwide CEO, John Smith. Asia, Latin America and CEEMEA will form one group, enabling a single overview of investment opportunities across many of the world’s most rapidly growing markets where BBC Worldwide intends to establish a major presence.

John Smith, CEO of BBC Worldwide commented: “The new organisation is designed to help us capture untapped opportunities for high quality British content and BBC branded services across the world, in order to sustain our track record of strong growth into the future.”