Paris/Copenhagen – Banijay International’s Honey, Pack the Bags!, a format created by Banijay Group Company Air Productions for France 2 and based on a concept by French TV personality Nagui, has been licensed to Shenzhen Satellite TV in China.

The initial 12 episodes of Honey, Pack the Bags! will be produced by Idea Asia Media in co-production with Shenzhen Satellite TV, with each 60-minute episode seeing three audience members battle in a series of crazy challenges and general knowledge questions to earn a holiday of a lifetime. The series, to be launch in China this month, will have the potential to extend to at least 24 episodes in weekly primetime.

Honey, Pack the Bags! was also recently sold to Novy TV in Ukraine, where the first season is currently airing and performing very well against strong competition in a primetime slot. The license is the latest in a run of sales to China for Banijay International, following deals for entertainment format Super Star Ding Dong and dating show Date My Car.

Karoline Spodsberg, Managing Director, said: “China is displaying a very strong appetite for unscripted formats right now so it’s important that we are front and centre to provide the wide range of clients in the region with what they want. Gaining a foothold in China also gives a strong entry to Asia in general which, as an emerging format market, is a crucial focus for us going forward.”