Viki to bring music to new audiences via Warner Music, LOEN and SEED deals
Singapore – Viki Inc. has signed deals with Warner Music Group (WMG), LOEN Entertainment and SEED Music Group to stream thousands of music videos from hundreds of artists on the Viki platform.
Viki is a global TV site with TV shows, movies and other premium contents that are translated into more than 150 languages by a community of avid fans. More than 12 million users access the Viki platform each month to watch shows and movies that are subtitled by the community. Undiscovered global prime time shows and movies find new audiences when they are translated into dozens of new languages on Viki. Music videos add on to the growing catalogue as well.
Music videos will be available immediately on Viki.com to users in the United States, Canada, Europe, as well as most countries in Southeast Asia, including Singapore, Indonesia and Malaysia. More key markets will be announced later this year.
Razmig Hovaghimian, CEO and co-founder of Viki, said: “We’re excited to launch with such amazing partners who understand that when lyrics are translated, the music becomes even more relatable and engaging, opening up new opportunities for music to be discovered by a whole new world.”
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