New Delhi – NDS will be providing the enabling technologies for cable operator ADN Networks to support the launch of its digital cable TV service in central and western Delhi.

NDS will be providing its end-to-end technology suite including the MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN’s current channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

Jayant Changrani, Country Head & General Manager NDS India, said: “With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.”