FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, has launched the Australia’s Got Talent Backstage Tour. This is the first of a number of FME Live Experiences set to launch in 2012, bringing television and other entertainment properties to life for fans.
Dustin Lockett, VP Live Experiences FremantleMedia Enterprises, said: “Australia’s Got Talent format owner SyCo has never before approved any consumer experience like this, giving Australian fans this rare opportunity.
“This is another great example of FME harnessing unique opportunities to turn television into engaging live experiences for fans, and this world-first for the Got Talent franchise is an excellent win for us and for fans of the show,” added Lockett. “It is testament to the calibre of work we do in translating screen properties into bigger interactive experiences, which is an important growth area for our business.”
The exclusive Backstage Tour tickets will include a VIP tour of the studio, access to rehearsals and sound checks, a chance to rub shoulders with the contestants, a chance to ‘be a star’ on stage at warm-up and sit in the judges’ chair for photos, lunch on set and occupy VIP seats for the recording. Ticketholders will also go home with a crew-branded hoodie.