Singapore – AXN has rolled out “Unlock Mitch McDeere”, a digital feature game, which provides users an opportunity to watch the first five minutes of new original series The Firm online.
“Unlock Mitch McDeere” is an interactive platform exploring aspects of the protagonist’s life. As users explore the items that represent different facets of his life, they discover that by matching correct combinations, they will unlock short video montages that relate to an aspect of Mitch’s character. Once a user watches all four videos they will unlock a special sneak peek of the premiere episode.
The new TV series launches on February 19 across Sony Pictures Television’s global network of channels.