Paris – The MIPFormats Pitch 2012’s call for entries is now open. Taking place during the main MIPFormats forum, the international pitching competition aims to find new ideas, new talent and new formats. The event, held on 31 March, is open to all creators and producers from around the world who work under the banner of a company or independently. Warner Bros. International Television Production (WBITVP), the exclusive sponsor of the competition, will oversee pre-selection to choose the finalists. It will also spend up to €25,000 developing the winning project of the competition. Andrew Zein, Senior Vice President, Creative Format Development and Sales, WBITVP, remarked that the company is “…seeking to uncover genuinely new and original, genre defining non-scripted concepts that have the potential to travel as a format to countries small and large, developed and emerging”.