China independent production company Enlight Media, announced it has become the first Chinese member of FRAPA, the international format industry association dedicated to the protection of formats. This move signals the company’s ambitions to work with format businesses worldwide. Enlight has extensive experience in producing entertainment, variety and lifestyle genres, and in building partnerships around its content with international brands. It produces programmes for CCTV and more than 10 provincial satellite television channels, including The X Factor for Liaoning TV. The independent producer already has deals in development with some of the world’s largest formats companies for shows set to air in 2012. It is also looking to improve local format production standards and champion recognition of intellectual property and legal rights.
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