Singapore – Chinese broadcaster Fishing World Channel (FWC) has entered a long-term partnership with Outdoor Channel. The outdoor entertainment channel is estimated to be seen in more than 60 million PayTV households across China. FWC, launched in 2004, will broadcast several hours of its content as part of a daily programming block. Whensheng Zhu, President of Fishing World Channel said, “China is currently undergoing amazing transformation with increasing affluence of its consumers and rapid growth of digital TV subscribers, and our new agreement will ensure that we will be able to ride on this wave of growth.” This deal, secured by Multi Channels Asia, marks Outdoor Channel’s deal in China and follows the network’s expansion across Asia-Pacific after a succession of launches in the region this year.