Paris – French production company Novavision, is launching Novabrand, a new division dedicated to content creation for global brands. José Arcos, the former CEO of Image de Marque, will lead this new unit. Novabrand’s principal activities will be defining strategy and content creation for brands, developing new formats for European broadcasters and integrating brands and their products within Novavision shows, as well as across mobile and web platforms. Novavision and Novabrand will both be at MIPCOM: Stand R32.04.