Singapore – AXN Asia today gave details of its latest original production, Cash Cab Asia. The show, which is scheduled to air in the fourth quarter of 2011, is described as the only gameshow on wheels. Hosted by Oli Pettigrew, unsuspecting passengers aboard a Chevrolet Epica taxi are quizzed on their general knowledge as they go to their destination. The questions increase in difficulty as they go along and if they get stumped, they can salvage their chances by making use of a “Mobile Shout-out” (by calling someone for help) and “Street Shout-Out” (just rolling down the window and asking someone on the streets for help). Every correct answer wins the passenger instant cash and they win more as the journey continues. Chevrolet’s sponsorship of Cash Cab Asia comes hot on the heels of its sponsorship of Blue Bloods starring Tom Selleck on AXN Asia which kicked off in February this year.
Ad – Before Content
Related Articles
- Romania acquires Global Agency’s newly launched format Celebrity Dreams
- Talpa Studios and Spektr launch creative partnership with debut format 3 Minutes of Fame
- Cignal TV Partners with Warner Bros. Discovery, Offering Max to Supercharge Viewers’ Entertainment
- God’s Gang appoints Cinemon Entertainment’s Réka Temple to the advisory board
- Indiepics hires Eoin O’Shea as its Head of International
- Prime Video Announces a Stellar Line-up of Exceptional Indian Stories for the Prestigious 55th International Film Festival of India (IFFI)