Paris – Reed MIDEM, organizers of the MIPTV and MIPCOM markets, today announced that Miramax movie and television studio is, for the first time in the company’s history, exhibiting at MIPCOM 2011, the worldwide entertainment content market. Additionally, it was announced that Miramax CEO Mike Lang will deliver a keynote address on Monday 3 October 2011. Lang said Miramax’s key initiatives at the upcoming MIPCOM “…will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences”. Laurine Garaude, Director of the Television Division, Reed MIDEM, said that MIPCOM is very pleased with Miramax’s participation in this year’s exhibition. Garaude added that Mike Lang’s deep experience in the industry makes his “…address as ‘Media Mastermind Series’ keynote speaker…one of MIPCOM’s highlights”.