Singapore – HBO Asia launches HBO HITS HD in Indonesia on First Media today, with more territories to follow soon. The channel delivers the latest Hollywood blockbusters and award-winning movies 24-hours a day in 100% true high-definition. “HBO Asia became the first regional movie channel to broadcast in high definition two years ago with the launch of HBO HD. The introduction of HBO HITS HD clearly demonstrates the thirst for high definition content across the region,” said Jonathan Spink, CEO, HBO Asia. The HBO HITS HD announcement coincides with a refresh of the HBO HITS channel, designed by HBO Asia’s in-house creative team. “The refreshed HBO HITS will retain the recognisable white and orange colours of the channel but will incorporate new elements that make the on-air look brighter, fresher and more contemporary,” said Magdalene Ew, Senior Vice President, Marketing Creative & Content, HBO Asia. “The refresh includes stylish, exciting and dynamic 3D effects.”