Los Angeles – Metan Development Group (Metan) and Fusion TV, Inc. (Fusion) have teamed up to bring action sports and adventure travel content to China, according to an announcement made by Neil Strum, executive vice president of Metan and Larry Schwartz, president of Fusion. Together, Fusion and Metan have structured an exclusive relationship for the China market, where the companies will develop and distribute Fusion TV-branded online, mobile, IPTV, and television channels in China. The deal will also extend to Hong Kong, Macau, Indonesia and Taiwan. Metan will serve as the exclusive sales agent for Fusion’s content library, and Fusion will be the exclusive content provider and co-production partner for Metan in the category of action sports and adventure travel. Fusion has one of the largest and most diverse holdings in the action sports and adventure travel space, with programming across 30 different sport genres. Metan is already in the market structuring distribution for the relationship across multiple platforms manned with Fusion’s 750 hours of long-form television programming and over 3,000 short-form elements. “In recent years, we’ve seen a growing interest in male-skewed and sports and adventure-related content in Asia, and our partnership with Fusion comes at a perfect time,” said Strum. “We look forward to establishing the Fusion brand in the region, providing a unique content experience, and engaging the China market with their high-quality action sports and adventure travel product.”
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