Hong Kong – Celestial Pictures has appointed Justin Weng as vice president, game development and licensing and Keith Mak as director, channel distribution, signaling the company’s entry into the social games business and the expansion of its channels business. Working from Celestial Pictures’ Beijing office and reporting to CEO Ross Pollack, Weng will be in charge of developing social games based on Celestial Pictures’ Shaw Brothers Film Library as well as the Company’s new feature films and TV content. He will also be responsible for licensing the games to various online and mobile platforms. Prior to joining Celestial Pictures, Weng was senior business development manager at Giant Interactive, one of the largest online game providers in China, where he was responsible for the international licensing and business development of Giant’s game portfolio. For its channels business, Mak has been appointed director, channel distribution responsible for the distribution and development of the Company’s channels: Celestial Movies (CM), Celestial Classic Movies (CCM), and WaTV. Mak will be based out of Celestial’s Hong Kong headquarters and report to Ofanny Choi, senior vice president, TV Channels. Mak joins Celestial Pictures with almost ten years of experience at BBC Worldwide, where he was most recently manager, distribution and development, East Asia for their global channels business.