Beijing – NDS will be providing the underpinning technologies for Sichuan Cable Network. Following the consolidation of all cable networks at the provincial, city and county level, in January 2011 Sichuan Cable Network (SCTV) became the largest cable network in China with approximately 13 million subscribers. The three-tier architecture in China allows SCTV to use NDS’ comprehensive set of technologies to provide the same unified experience to all subscribers, with complete control and the flexibility to deploy services and interactive applications across the whole province. NDS MediaHighway set-top box software (STB) provides the foundation for features across the platform. MediaHighway is a real-time operating system designed to offer standards based solutions for enhanced TV services. The authoring tools and development kit made available to SCTV enable the deployment of one or two-way interactive applications using languages such as HTML, Java and Javascript. To provide a unified look and feel across the platform, NDS EPG Framework enables SCTV to make adjustments to their EPG without the need to download additional software to subscriber STBs. The EPG framework also provides the operator with the ability to make promotional or seasonal adjustments to the UI, including geographically targeted messages, birthday greetings for subscribers or promotional content linked directly to a particular programme. In addition, through an existing agreement NDS XTV DVR technology will provide Sichuan Cable subscribers with the ability to watch one channel and record another or pause live TV and playback, rewind and fast-forward recorded programming to view when they choose – complimented by the DOXTV Push VOD service which provides 1,500 hours of HD content from major international studios, exclusive to DOXTV in China.
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