London – ContentFilm plc has been renamed Content Media Corporation plc (Content). The company will consist of three divisions: Content Television, formerly Fireworks International brand; Content Film, previously ContentFilm International brand; and Content Digital now becomes a separate standalone division to handle a growing portfolio of multi-platform content. It will continue to license content to digital media platforms worldwide, including on-demand, broadband and mobile. The new name and logo unifies the company’s brand and reinforces the commitment to all three areas. There will be no changes in the staffing, reporting lines or the business operations within each of the film, television and digital divisions. Greg Phillips will continue to oversee Content Television and Content Digital, and Jamie Carmichael will run Content Film. Jonathan Ford, who has been responsible for the company’s digital efforts as executive VP, digital acquisitions and distribution, will continue to report to Phillips and manage Content Digital on a day-to-day basis. Phillips and Carmichael will report to Schmidt, who co-founded ContentFilm in 2001. Rounding out the management team are longtime Content executives Geoff Webb, CFO, and Erick Kwak, head of worldwide business and legal affairs.