New York – AOL Inc. and Endemol USA announced a production agreement to co-develop and co-produce new web programming initially aimed at AOL’s growing female audience, as well as its broader audience. The partnership will focus on creating premium, unscripted digital video content that will enhance the user experience by taking advantage of the real time, interactive and community nature of the Web. The first two built-if-sold series to be produced under the new agreement are: Re-Dressed By America: an interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com. Mamá’s Recipe: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily (http://www.kitchendaily.com) and AOL Latino (http://latino.aol.com/). AOL will promote each web series throughout the AOL Network focusing on the sites and destinations relevant for each series’ demographic. Every series produced through this partnership will feature enhanced online programming, such as user voting, supplemental video clips and supporting blog content to create deeper user experiences, and opportunities for sponsors to integrate their messaging in creative and highly-engaging ways. Endemol USA will leverage its experience producing hit shows such as Emmy-award winning Extreme Makeover: Home Edition, Big Brother and Jerseylicious as well as the hit web series Married On My Space 1 & 2 and Coupon Mom to create captivating web series with AOL.