Los Angeles – Global sports icon Kobe Bryant will be the inspiration and focus of a revolutionary new social game from Endemol USA, a worldwide production company specializing in entertainment programming. Major social gaming publisher 6waves will co-produce the new game. Bryant, who has developed and starred in a web series with Endemol, will also play a key role in the creative development. Endemol USA will co-produce the game and secure sponsorships and brand integrations and 6waves will manage the development and distribution of the game on Facebook and other top social networking and gaming sites globally. The social game will give players the opportunity to win real prizes and experiences, such as Kobe-autographed memorabilia or tickets to attend a Lakers game. The social game could also involve integrations with Kobe’s Endemol-produced online video series, Dream Makers, resulting in a ground breaking multi-media social game. “This is an unprecedented opportunity to transform the world of social games,” said Rex Ng, co-founder & CEO of 6waves. “While social games are incredibly popular, they have never included a global entertainment icon such as Kobe Bryant. Social gaming is still a fairly young platform, and we are going to completely change the experience for the player.” The untitled game expands on Endemol’s relationship with Bryant and is part of a growing slate of social games currently in development.
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