Singapore – BBC World News is launching a new series of six thirty minute programmes, alongside a variety of other content, looking at some of the great milestones of invention that have changed the way mankind lives today. Called Ideas that Changed the World, the series will be sponsored by Standard Chartered. The series will look at the impact of a variety of inventions, from concrete to antibiotics, via the microscope, the jet engine and photography. The programmes will be presented by experts in the fields of aviation, architecture, communication, food, medical science, trade and economy and will include London 2012 Olympic architect Zaha Hadid, celebrated psychologist and author of Awakenings and Musicophilia, Oliver Sacks, and Virgin Galactic president, Will Whitehorn. In addition to television, BBC.com is creating a microsite around the series, including interactive elements and a range of extra content. Standard Chartered will also use the 30” spots adjacent to the core programmes on BBC World News. The sponsorship will run from the end of October until December 2010.