Singapore – AXN has again cemented its position as Southeast Asia’s number one international channel, averaging 10.2million viewers every month, taking the top spot in results tabulated from January to October 2010. Malaysia, in particular, is a star performer. Not only is AXN the top international network, it is also the most-watched channel on Astro, leading in average monthly viewer reach at 5.9million. Amongst English channels, AXN beats the next closest competitor in primetime ratings by 24%, and out of the 14 first-run shows that AXN aired in 2010, 10 premiered at the top of the ratings chart. Likewise, AXN is ahead of all English pay-TV channels in Singapore in primetime ratings among cable 15+; while in the ultra-competitive market of Philippines where all channels are offered on the basic tier, AXN leads in the English general entertainment category among cable 16+ audience. Says Mr. Ricky Ow, Senior Vice President and General Manager, SPE Networks – Asia: “Our report card for the first 10 months shows some really great results that augurs well for the year as a whole. With just two more months to go till the end of the year, especially with superb ratings from two key shows in the last quarter – The Amazing Race Asia and Hawaii Five-0 – it is pretty much a foregone conclusion that AXN will finish strongly as Southeast Asia’s top English channel for 2010.” In Singapore, Hawaii Five-0 captured the attention of both young and old viewers, winning the timeslot during its premiere on 14 November among all English channels on StarHub, and beating the next closest competitor by 20%. In Malaysia, the programme premiere ratings surpassed all English pay-TV networks during the timeslot, out-performing even the Formula 1 final race, which aired at the same time. The Amazing Race Asia also put in some stellar performances since the latest season premiere in September. Its season-to-date ratings is ahead of the next highest-rated English channel by an estimated 175% With both teams from the Philippines racing well, this season of The Amazing Race Asia consistently wins in its timeslot among all international ad-supported channels, and sees an increase of 71% in average ratings over the previous season in the Philippines. With just four episodes left, viewers can expect a sizzling finale next month as the season comes to an end and the champions unveiled on 9 December
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