Roxanne J. Barcelona, Vice President, GMA Worldwide Inc. Yes, we will be attending MIPCOM 2010 This year, acquired dramas and game show formats are rating well for us. The current trends in TV shows in our market is such that it is still the local dramas that rate the highest. We are not looking for anything specific at MIPCOM. We just want to be kept abreast of what new formats/genres are going to be presented or featured in the market. This year, we focus more on local productions and only acquired titles that had proven track records, rating wise. For example, in the case of Korean dramas, we are very selective and will only consider titles that rated well when they were aired originally, with good storylines, and star value. For animation, we renewed titles that rated well in the Philippines when they were first aired or we acquired new animation that had a strong chance of rating locally. Because of this, the acquisition spending for this year is less than what we spent last year during the same period. At the end of the day, local content is still the most reliable in terms of rating and revenue. Janice Cheng, Head of Content, Li Yes, we will be attending MIPCOM. Our home and wellness series in particular have gotten lots of attention from our markets – Jillian Michaels’ Workout Series, I Own Britain’s Best Home, and Small Space, Big Style. Viewers are very receptive to the wide offerings of innovative lifestyle content. Reality series still remains popular in this market. We are constantly on the lookout for not just lifestyle content in HD, but those that are inspiring, current, and of top notch quality. They may be in the form of magazine-style shows, talk shows, instructional content, travelogues, reality shows and what have you. Budget has already been set aside for content across the channel, thus, buying will be based on what we have allocated. A key requirement for our purchase has always been the relevance of the content to our market of affluent Asian urbanites. Evelyn Raymundo, Vice President for Program Acquisitions and Head of Digital Terrestrial Television, ABS-CBN Yes, ABS-CBN will be attending MIPCOM. Our recent season of Pinoy Big Brother Double Up is the most successful to date in terms of ratings (average 27 percent nationwide, peaked at 46 percent during finals). The winners and housemates are now very popular celebrities in their own right. Pilipinas Got Talent Season 1 dominated the weekend ratings nationally, averaging 37 percent. But more than the ratings, we’re proud that the show became an avenue to showcase the most talented Filipino performers Strong drama narratives with well-written characters are still the staple of primetime – enhanced by upgraded production values continue to deliver viewer following and fierce loyalty. ‘Talent search’ shows that are entertaining, engaging and provide upliftment to the plight of the contestants are well received. Our original concept production on noon primetime ‘Showtime’ is doing well in its timeslot. In general, people are still looking for inspiring and affirmative content. Our dramas that feature strong human values, triumph of the human spirit, and positive transformation are highly appreciated by the viewers. At MIPCOM, we are looking for formats that are engaging, entertaining, and interesting. Those that have transformative elements seem to resonate well with our market. We are also on the lookout for dramas with good narrative and casting. Our buying priorities for our FTV platforms include formats that have interesting concepts but easy to adapt. Telenovelas which feature compelling characters and fresh storylines, as well as youth programming that deals with the realities of life as they happen or coming-of-age stories are also on our list. Sandie Lee, Vice President of Content Development and Management, StarHub StarHub will be participating in MIPCOM 2010 where we are looking forward to learning more about the latest trends and developments in the industry, finding inspiration from the industry players and networking and connecting with potential partners. As a leading pay TV operator in Singapore with over 140 StarHub TV channels, we have established ourselves in the industry as being the agent of innovation, delivering a comprehensive range of premium content to our customers through our reliable and quality network. Customers today are more discerning and have higher expectations of pay TV services. Thus, it is key that we constantly strive to maintain our competitive edge by expanding and enhancing our range of content to keep up with the diversity of our customers’ lifestyles and demands. We have participated in the MIPCOM for many years and view it as a conducive platform for screening and acquiring the latest content that distributors have to offer. Some past content acquired through MIPCOM include movies and drama series and we are encouraged that our customers’ response to these programmes has been favourable. This year, some of the genres that we are exploring include niche content such as independent movies and programmes that cater to niche audiences. Karen Johnston, Director of Programming and Acquisitions, Asia Pacific, Universal Networks International Yes, we will be attending MIPCOM 2010. Content that has rated well for our channel this year include The Good Wife, The Biggest Loser Asia, Life Unexpected, Law & Order: SVU (season 11) and The Office (season 5). We will be on the lookout for quality products at MIPCOM. Great quality series with powerful plotlines will always appeal to TV audiences.