Hong Kong – With a record sign up for the CASBAA Convention 2010 in Hong Kong, October 25-28, the Asia Pacific pay-TV industry coalition has announced a list of late entry thought leaders drawn from global market makers, Lionsgate, Microsoft, Hulu, Google and Adobe. On October 26 Opening Keynote speaker Michael Burns, vice chairman of US next generation film and television production studio Lions Gate Entertainment, will outline the global challenges and opportunities for the producers of hit shows such as Mad Men and the distributors of a suite of new channels specifically designed for the Asia Pacific pay-TV market. Meanwhile, in the closing segment of the Convention 2010, The Show Stopper, Johannes Larcher, SVP International of on-line video service, Hulu, outlines a ground-breaking business model and the potential for migration from the US to Asia and beyond. Larcher is joined by Meredith Amdur, Senior Director of Business Incubation at Microsoft discussing the key drivers for success in the development of new products and industry innovation, with Parminder Singh, Head of Online Media Sales, Asia Pacific & Japan, Google. Supported by Adobe, the closing panel will debate how future developments of innovative content and technological wizardry will reshape the global entertainment space.