Asia Pacific – FUSE Asia Pacific, an Omnicom Media Group company, and ice-TV announced their first content partnership with the roll out of The AdBreak, a reality television programme centred on the advertising and media industry. The first of its kind format to be launched anywhere worldwide, The AdBreak will see 10 young Asian creative hopefuls battle it out over an intensive eight-week period to win a coveted creative assignment with an Omnicom creative agency. Some of Asia’s most prominent and colourful advertising gurus will appear as guests on the show to mentor, or barrack, the contestants and pass on amusing insights from within the industry. The series will have follow-up broadcasts on terrestrial channels in South-East Asia and will be hosted by Sean Cummins, creator of the multi-award-winning ‘Best Job in the World’ campaign for Queensland Tourism.