BBC Worldwide has appointed Chris Davies as commercial director, BBC.com, to lead the development of the international edition of the BBC’s award-winning website. Davies will be responsible for defining and delivering BBC.com’s consumer and commercial proposition across BBC News, Sport, Weather, Business, Technology and other factual and lifestyle sections. This will include BBC.com’s recently launched international travel section, bbc.com/travel. Reporting to Luke Bradley-Jones, EVP and MD BBC.com, Davies will join from British Airways where he’s Head of Digital Marketing, overseeing the airline’s digital marketing strategy and all digital marketing channels. This has included ba.com, which he successfully relaunched in 2006, mobile platforms and BA’s first major foray into social media. Davies will be responsible for the delivery of BBC.com’s multiplatform news, lifestyle and factual content to new platforms following the huge success of the BBC News international iPhone and iPad app that has now had over 1m downloads, outside of the UK. The business launched its local market strategy this summer with the BBC.com edition for North America. Davies will be responsible for the roll out of future market editions. Davies will take up the newly created position in November. Prior to joining British Airways in 1999, he worked at STA Travel.