London – BBC Worldwide Sales & Distribution announced the launch of BBC Showcase China, a television screening event to be held in Beijing on 25 August 2010 alongside the Beijing TV Festival. Tailored for the Chinese market, BBC Showcase China will host over 100 buyers from across the Chinese television industry including state broadcaster, China Central Television (CCTV), and regional, local and digital networks. At the event, BBC Worldwide launch more than 500 hours of the latest programme offerings from its catalogue covering genres such as children’s, entertainment and factual. Titles include Life, Human Planet, Seven Wonders of the Solar System, Sherlock, Luther and children’s series Wibbly Pig and ZingZillas. Alongside the screenings, BBC Worldwide will also host a Digital Forum to focus on digital distribution opportunities. Participants will include BBC Worldwide, Sohu.com and other Chinese digital media companies to be confirmed. The flagship BBC Showcase event takes place annually in the UK and is Britain’s biggest television export market. It is the only event of its kind in the world to be hosted by a single distributor. BBC Showcase China will be the second regional spin-off, alongside BBC Showcase Latin America which launched in 2004 and takes place annually in Rio de Janiero.