Singapore – Mindshare’s Nick Binns is taking on a new senior leadership role in the media service agency’s regional team in Asia Pacific. Binns, who has spent the last two years as the Head of Mindshare’s tactical planning in China, will now be the agency’s head of trading for South East Asia, based in Bangkok. In his new role Binns will be responsible for the development and management of Mindshare’s media investment and tactical planning product offering for key regional and local clients. A native of the UK, Binns had spent eight years in Mindshare London and two years in Mindshare Shanghai tactical planning.