New York – According to the most recent 70-nation forecast report from GroupM, global advertising spending in measured media is expected to increase 3.5 percent in 2010 to $451 billion, revised up from a projected 1 percent growth six months ago. The report also forecast a 4.5 percent global increase for 2011. The study, ‘This Year, Next Year’ is part of GroupM’s media and marketing forecasting series drawn from data supplied by parent company WPP’s worldwide resources in advertising, public relations, market research, and specialist communications. It was released by GroupM futures director Adam Smith and GroupM chief investment officer Rino Scanzoni. Countries like Brazil, Russia, India, Indonesia and China contributed significant growth. According to Smith, China remains the world’s biggest contributor to ad growth in 2010, accounting for one in three of all net new ad dollars expected this year, and one in five as the rest of the world catches up in 2011. “Indonesia and India are the next biggest contributors from Asia. Our grouping of ‘new world’ countries accounts for 34% of the global economy this year and 30% of measured media investment,” he said. Smith added that digital advertising expenditures are also playing a key role in worldwide advertising expenditure growth. “The recession has not impacted internet ad spending except in a handful of highly-stressed markets, adding 10 percent to its measured total in 2009,” Smith said. “What continues to power the medium is the steady advance in creativity, analysis and technology which embeds digital in almost all marketing activity. Measured internet added two points of global ad share in each of 2007, 2008 and 2009 and we think it will sustain a rate of one point a year this year and next, to reach 16 percent in 2011.”