Mumbai – Star India has unveiled a refreshed Star Plus with the tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’. The channel refresh will feature a new Star Plus logo, the Ruby star, along with programming that reflects ‘Rishte Wahi, Soch Nayi’ – a fresh perspective on life and relationships. The ‘nayi soch’ on Star Plus is manifest in the shows currently on air – the process of change and the brand promise is already coming through, demonstrated in strong characters who reflect the fresh thinking on the channel. The woman of Star Plus brings in ‘nayi soch’ either quietly, staying in the background or leading from the front. All content created on Star Plus will continue to reinforce the brand promise – ‘nayi soch’ – the new perspective on life and relationships.